reddit up the Vote

2020

OOH | Video | Social

Reddit gets about 156 million votes a day, more votes than were counted in the 2018 general election. To highlight the importance of voting this year, we focused on how one Reddit post’s worth of votes in local districts could have swung House seats and Presidential elections. The campaign consisted of 18 billboards in four markets, digital, and on-platform creative, which drove to r/upthevote on Reddit, where visitors could find information on how to get registered and vote early.

  • Reddit Up The Vote billboard

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  • Reddit Up The Vote billboard

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  • Reddit Up The Vote billboard

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  • Reddit Up The Vote billboard

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SOCIAL CONVERSATION GENERATES MORE OOH

One of our hopes with running billboards was that folks would photograph and share them on Reddit and other social platforms, helping us spread the word further. An OOH placement featuring a post about bread stapled to a tree got so many upvotes when someone posted it on Reddit that we created a whole new OOH placement to further make our point.

awards

Cannes Lions Gold, Outdoor

Three D&AD Pencils

2021 Andy Award

Contagious Campaign of the Week