AT&T | Life, Gig-ified

When AT&T launched its fastest Fiber internet yet, the world wasn’t ready. Today’’s hardware can’t even accommodate 2-gig and 5-gig speeds, so there was no way to demonstrate its magic. To launch this product for the press, we created an hour-long event that invited A-list celebrities and AT&T C-Suite execs to imagine and share their visions for what a “Gig-ified” life will look like when technology catches up. We collaborated with Zac Efron, Mindy Kaling, LeBron James, and Mark Cuban on a series of videos that brought these visions to life in all kinds of ways.