welcome to my brain.

I CREATE CULTURE-FIRST ADVERTISING, PR, and MARKETING THAT EARNS 🤩, and even 🤯.

Hello! I’m an award-winning creative and creative consultant with over 15 years of experience in traditional advertising, earned creative PR, experiential, social, and some cutting-edge stuff that can only be described as “other.” I specialize in creative that solves business challenges – and doesn’t just tick the boxes on a media plan. I’m also a nice person, which people seem to like. Here’s my resume.

PROJECTS

Google photos |

Airbnb |

Reddit |

jansport |

benefit cosmetics |

dove |

homegoods |

netflix |

slack |

popchips |

jamba juice |

microsoft |

lycra |

genentech |

meta |

google hangouts |

amazon |

audi |

sony pictures |

Google photos | Airbnb | Reddit | jansport | benefit cosmetics | dove | homegoods | netflix | slack | popchips | jamba juice | microsoft | lycra | genentech | meta | google hangouts | amazon | audi | sony pictures |

About me

I got my start in advertising when, on a whim and in need of a paycheck, I took a job at a tiny agency in Milwaukee whose main clients were a technical school and a used car lot. I was immediately hooked. In 2001, I showed up in the Bay Area with a portfolio full of mostly trash and a conviction that someone would eventually hire me. I was unprepared for the level of fun I was about to have or the number of amazing, smart, inspiring, creative people I was about to meet.

Prior to becoming a copywriter, I worked at the Guggenheim in NYC. Prior to that, I got a degree in Art History at the University of Wisconsin. Prior to that I was an aspiring concert cellist. Prior to that I drew a lot of unicorns and ate fish sticks. Prior to that I was a baby.