live life to the outdoorsiest by Jackery

Jackery makes high-quality solar-powered camping generators that enable campers to do more and power more electronic items on their outdoor adventures without leaving a big old carbon footprint. To help them grow brand recognition in the outdoor space, we partnered with actor and avid outdoorsman Chris Pratt to bring their brand story to life on social – and show how the latest Jackery product helps campers Live Life to the Outdoorsiest. The video became part of an integrated launch campaign that included a PR launch event, social campaign, and digital. I provided writing and creative direction.