IN SHORT //

I’ve got 20 years of experience ideating, executing, and leading on campaigns of all kinds, from traditional to social to earned.

AD NAUSEUM //

Edelman | San Francisco | 2020–Present
Group Creative Director

Clients: Dove, Meta, HomeGoods, AT&T, Jackery

+ Oversee all work streams for Dove products and Homegoods
+ Lead teams on earned creative, integrated, and social-first projects
+ Lead new business and consult on organic opportunities to grow existing PR clients into creative clients
+ Partner cross-functionally with Production, Project Management, Social, and Strategy to build teams, create briefs and ensure projects stay on track to meet deadlines and budgets (while also being wildly successful)

R/GA | San Francisco | 2018–2020
Associate Creative Director

Clients: Reddit, Slack, Airbnb, Google, Pivotal Ventures/Equality Can’t Wait, Anchor Steam, JanSport, PopCorners

+ Helped lead innovative, digital-first 360 and social-first projects
+ Worked on embedded teams at Google and Airbnb
+ Participated in a winning pitch for Reddit, and helped lead award-winning video, social, and digital work, as well as a SuperBowl “spot”
+ Managed and mentored a small team of copywriters

Amazon Advertising | Los Angeles, CA | 2017–2018
Senior Creative Lead

Clients: Universal, Warner Bros., Sony Pictures, Paramount, Subaru, Audi, GEICO, HBO, Covergirl

+ Helped create bespoke campaigns for brands that utilized Amazon’s ecosystem (Prime, Go stores, boxes, Alexa)
in new ways, turning them into advertising channels
+ Helped grow the team and create in-roads/relationships with cross-functional teams to get buy-in on using their
products/platforms for…ads

Deeplocal | Pittsburgh, PA | 2015–2017
Associate Creative Director

Clients: Netflix, Google, Zagat, Benefit Cosmetics, American Eagle Outfitters

+ Helped grow and shape the advertising team from the ground up, including recruitment, process planning, and mentorship
+ Led and co-led creative on integrated, technology-first experiential, social, and digital campaigns from concept through execution
+ Managed and provided mentorship for a team of three copywriters
+ Oversaw creative teams made up of writers, designers, product designers, engineers, and makers

Toaster Ltd. at Google (independent creative internal agency) | San Francisco, CA | 2014–2015
Freelance

Clients: Google Photos, Retail, Hangouts, and Careers
 
+ Collaborated with Google brand and product marketing teams on integrated social and digital campaigns
+ Worked on Google Photos brand development and launch campaign, including experiential, media partnerships, social, and digital

Swirl | San Francisco, CA | 2012–2014
Senior Copywriter, ACD

Clients: Microsoft, eBay, Western Athletic Clubs, and Cost Plus World Market

+ Helped concept and execute seasonal campaigns, in-store merchandising, new store openings, product launches, and customer experience programs for Microsoft
+ Promoted from Senior Copywriter to ACD, helping oversee a team of 20+ people across creative and production
+ Worked on the launches of Windows 8, Surface, and Xbox One 

Euro RSCG (Havas) | San Francisco, CA | 2011–2012
Senior Copywriter

Clients: Lycra, Genentech, Georgia-Pacific, Stainmaster, and Silver Oak Cellars

Swirl | San Francisco, CA | 2008–2009
Senior Copywriter

Clients:  Delta Dental, eBay, PayPal, Skype, Oakland Raiders, San Francisco Giants, Comcast, Jamba Juice

Gyro | San Francisco, CA | 2006–2008
Copywriter

Clients: Microsoft, LeapFrog, NetApp

Beeline Group | Fremont, CA | 2003–2006
Copywriter

Clients: HP, Adobe, Logitech, Nintendo, Diageo

AWARDS //

Cannes Lions Grand Prix and Gold
Gold CLIOs
AdAge Idea of the Year
D&AD Pencils
Effie, Gold
Andy Award
One Club Gold, Silver, Bronze Pencils
Shorty Award
AdAge Campaign of the Year in Digital, Silver;
Ex Awards

ALMA MATER //

University of Wisconsin-Madison | 1999
BA in Art History